There is something that retailers should copy from Louis Vuitton and it is NOT bootleg copies of their merchandise. It is their skill at creating window displays that attracts attention and draws shoppers to come inside.
What they have done in these circus themed window displays is something every retailer can do – be bold and dramatic from time to time. Surprise people with the unexpected. Inject humor. Use unique or oversized props. Use ordinary props (mannequins) in extraordinary way. (hanging upside down)
A retailer such as Louis Vuitton has name recognition and highly coveted products, so technically they don’t need to create a lot of visual interest in the window. Even if they just had their products stacked on brown cardboard boxes, they will attract customers just on the strength of the status of their brand. Yet they go to great lengths to create visually exciting window displays. Why? Because it promotes the brand’s image and sells more merchandise.
Too many retailers think that just changing the clothes on the mannequins is enough to create visual interest. Especially in this age of online shopping, brick and mortar stores have to do more to attract shoppers to come inside. That is where good visual merchandising comes in.
Good visual merchandising doesn’t have to be expensive, just creative. And it is important to understand basic visual merchandising “laws of attraction” like we have written about in previous blog posts.These windows from Louis Vuitton could be re-created using bold fabric from a fabric store (versus custom made fabric), buying new or used props from a theatre supply company or renting them from a prop rental company.
At Mannequin Madness we have a range of new and used mannequins, including seated and reclining mannequins that could be suspended to hang upside down.
