Retailers would sell more clothing if they emulated the window display concepts from Kleinfeld’s, the bridal retailer based in NYC

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Kleinfeld’s understands that window displays aren’t just for displaying goods, but to sell a mood and emotions. People buy more when they are touched on an emotional level.

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Whether Kleinfeld’s has one mannequin in the window or a whole grouping of them, there is always a consistent feeling of fantasy and elegance.

p4-3Of course we also like the fact that Kleinfeld’s uses primarily realistic mannequins or at least
mannequins with heads. You can’t create emotion with headless mannequins.

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