Share What gets someone who’s just walking down the street with no intention of stopping into your store, to change their mind and walk in? If you do them right, it’s your window displays. Your windows give you an incredible opportunity to invite people in to browse and hopefully buy
Share Window Displays are like billboard announcing to passerby not only what you have for sale, but what you want customers to experience when they come inside. Here are different examples of how different retailers interpret a springtime theme. This was from a clothing store, but could also be used
Share These window displays from a Christian Dior store in Paris are great examples of “street theatre”. They are not theatrical as in “over the top” but instead in a subtle, understated way that is stereotypical French. Although the clothes and props are expensive, the ideas behind these window displays
Share Here are three different style retailers all selling the same product in their window: lingerie. By looking at the type of mannequin and props they use in the window can you tell which retailer is the consignment store, which one is the sex store and which is the upscale
Share These oversized “blades of grass” made out of paper are a minimalist way of celebrating Earth Day. The mannequins have just the right pose to make them look as if they are having a leisurely time celebrating being outdoors, getting some vitamin D.
Share If you want to create a great window display to sell your products, you start with knowing this: What is your store’s image or personality? Who is your ideal customer? Ideally you should be able to use just three adjectives to answer each question. In other words you first
Share Too many retailers nowadays just shove a mannequin in the window and put lingerie on it and think this is enough to bring in customers. You gotta give people a little “street theatre” to attract their attention Look at these series of photos from a Saks Fifth Ave store
Share Since going to a retail clothing store involves a lot more hassle than shopping online, we think retailers ought to give customers a “show for their money.” What we mean by this is that addition to having an assortment of products and providing good customer service they should have
Share The lack of plus size mannequins in retail store windows is something we have been complaining about for awhile several blog posts. Keep in mind a plus size mannequin is a size 10 or 12 which is not exactly a plus size for humans. The recent popularity of grammy
Share The The Visual Merchandising blog recently posted an article with photos of unique spring window displays. We have posted our three favorite examples that meet our criteria of a good window display which are: – must have at least one mannequin - must rely more on creativity than deep pockets to produce
