Share We make our living selling dummies, so we are inspired by reading success stories of other niche businesses. Especially those niche businesses that are non-tech related. Because we are located right next door to Silicon Valley, niche business that are non connected to technology tend to get overshadowed. We
Share Back when I was stuck working at a corporate gig that I detested, I never thought I would be a business owner. Ever. Oh sure I wanted to own my own business, but my mind was clouded with all the usual things people tell themselves when they want something
Share If you have had limited success with marketing your business using Facebook, you are not alone. I’ve tried numerous times, hired consultants to help me, taken countless seminars and I still don’t get a lot of business with Facebook. On my Facebook fan page, I get comments, spam and
Share According to an article in the Huffington Post, the most brilliant use of the pop-up concept is taking place in downtown Oakland. It is called Popuphood and involves giving six new retail shops in five previously vacant storefronts six months of free rent. The goal: to revitalize the neighborhood
Share There is a wonderful website called ”Living Better Over 50, for women with spirit” which is full of inspiration on a wide range of topics. Our youth oriented culture makes it a challenge to be woman over the age of 50, so this website as well as More magazine are my favorite resources
Share A few months ago the New York Times highlighted three very different books about female entrepreneurship. Unless you are Oprah, Martha Stewart or Diane Von Furstenburg, being a female entrepreneurs means your are going to face obstacles that male entrepreneurs do not. And even these three women probably had big
Share Display and Design Ideas (DDI), is a magazine that offers solutions to help retailers and designers create dynamic, effective store environments. They featured Mannequin Madness in their blog to highlight the unconventional way we started our green business recycling mannequins for retail chains and the difference this is making a difference
Share “How to Ditch the Corporate World and Rock your Own” by Sibyl White is must read for anyone who needs a little nudge to leave the corporate world and start a business. A non-traditional business that is. The book contains online and offline resources to support people make the
Share When you are the owner of a niche business like we are, it is sometimes a challenge to find industry role models that you can emulate or get advice from. More often than not, I have taken a leap of faith when instead I wished I could have had a
Share The plus side of working with a bunch of “stiffs and dummies” is that they do whatever you say, love to work overtime and never complain about the temperature in the warehouse. The bad thing, is I have to do all the thinking for them. So that is why
