This month a lot of retailers are creating displays about breast cancer awareness. Let’s look at some of them. The one above is one of my favorite, because the focus is not on promoting whatever the vendor is selling but instead it promotes an attitude.…

If you are selling product online or marketing on Instagram it is crucial to take professional caliber photos, with good lighting, of your products. But it doesn’t have to cost and arm and a leg to get outstanding images. For the past nine months, Mannequin…

Pop-up shops are about creating an experience, allowing you to connect with customers in a physical space that communicates your brand message through a thoughtful retail design. As one of the fastest-growing segments in retail, experiential commerce is really all about telling a story. Previously, we looked at…