Inarguably the purpose of a department store mannequin is to draw attention to the clothing that it is wearing but this doesn’t mean that the mannequin itself can’t be visually interesting. One way that a New York department…
A store window display is the scene you create in your exterior facing windows and one of the most powerful elements in your merchandising arsenal. Your window displays are an instrument for bringing in new and existing customers,…
Brick-and-mortar retailers have just a few seconds to attract — and hold — a buyer’s eye so it’s crucial to get it right. In New York City, Lord & Taylor estimates that a whopping 500,000 people walk past its…