Think of window displays as free advertising. When you change your windows on a regular basis people start looking at your windows more often, knowing they will be entertained. If you change your windows infrequently they become wallpaper.…
During economic downturns you see fewer mannequins in store windows and window displays become more sparse. I read this article in the RetailDesignDiva blog a few years ago, but it is still relevant today. Romancing The Mannequin Everyone…