If you have been reading our blog you know we don’t just blog about mannequins, but about visual merchandising. It is a fact that good visuals in the window, translate into more sales.
Yes we do promote the use of mannequins in the window – regardless of the product is being sold, the right mannequin enhances everything. But we know that simply putting a mannequin in the window to showcase your goods is not enough. You have sell “emotions” This requires good visual merchandising, which includes the use of props, signage, lighting AND the right mannequin. The pose and style of the mannequin in the window make a big difference.
Effective visual merchandising does not have to been expensive – even though if you saw the windows at Barney’s or Bergdorf’s you would might think otherwise. So that is why we highlight eye-catching window displays that are created by freelance visual merchandises for independent retailers who don’t have the deep pockets that retail chains do.
Another key element in good visual merchandising, is being topical. Change your windows to reflect events, activities and interests that are happening in your community. Here are examples of a window display at the freelancer Keith Dillion created for a swimwear company for Gay Pride.