Too many retailers nowadays just shove a mannequin in the window and put lingerie on it and think this is enough to bring in customers. You gotta give people a little “street theatre” to attract their attention
Look at these series of photos from a Saks Fifth Ave store in San Francisco for a window display selling lingerie. (sorry about the glare on the windows, I took those photos during the day instead of nighttime)
Using props like the clothesline and the clothes basket allows additional items to be showcased than what could be displayed on a mannequin. Yet the display doesn’t look busy or crowded – which often happens when retailers try to cram too many items for sale in the window. Less IS more.
We love that is it not the traditional way retailers display lingerie in a window. And we love the oversize clothespins.
Good window displays should be like a scene from a play and stimulate the viewer on a emotional level. Humor is a good technique for touching people on an emotional level and we think this display is funny. Not in a LOL kind of funny, but in an amusing smile on your face kind of funny. What do you think?
Yes – I also hand wash my delicates, so this window display speaks to me
No- I like my lingerie to be sexy – show me some tits and ass