Our business of selling and renting mannequins has lead to use getting involved with visual merchandising – especially window displays. We have seen first hand that getting customers to come inside your store requires more than simply putting pretty mannequins in the window.
So from time to time we feature on our blog articles from professional visual merchandisers. This blog post comes from The Visual Merchandising blog
Visual merchandising today is not only limited to floor and window display; it covers all the necessity to capture the attention of the customers by all means from the facade of the store to the location of each product inside the store. To capture attention, awaken the senses, provide the customers a wonderful buying experience which will bring them back to the store for the next time and become a loyal customer and make more sales are the major concern of an effective visual merchandising.
Here are the ideas which will help you to stimulate the perceptual and emotional response of your customers. Read the 77 ideas here: The Visual Merchandising Blog