What gets someone who’s just walking down the street with no intention of stopping into your store, to change their mind and walk in? If you do them right, it’s your window displays. Your windows give you an incredible opportunity to invite people in to browse and hopefully buy something.

Here are some simple tricks of the trade to make those displays stand out. This video features design consultant Linda Cahan, we who highly recommend. Linda and Mannequin Madness will be doing some webinars later this year on visual merchandising tips for retailers.