We call a “window with wow” a window display that makes us stop, look and want to come inside. Most retailers wait until Christmas to create a “window with wow” but these two retailers demonstrate that a window with wow can take place in the middle of the summer. And you don’t need elaborate props or live animals in the window to attract attention.
This window display in the  Lanvin in Paris uses just two props – a fan and a mannequin with the right expression and pose to create this eye-catching window display. Humor is always a winner in a window

Lanvin summer window display
Lanvin Summer Window Display

In Los Angeles, visual merchandiser ChadMichael, also uses a fan to create the effect of “looking hot while staying cool.” Two mannequins in great poses, a fan and the right signage are all that are used. Simple, yet powerful.


Window Display by Los Angeles Visual Merchandiser Chad Michael


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