Naked egghead mannequins like the ones we sell at Mannequin Madness are being used in an unconventional way by Lil Wayne to promote his Trukfit clothing line.
The mannequins aren’t actually “wearing” the clothes you see in the photos taken at the M.A.G.I.C. tradeshow in Vegas. The clothes are projected on the mannequins using 3D technology by Pearl Media Productions.
Using mannequins as the surface, this 3D projection technology provides retailers a new way to showcase entire clothing lines. The mannequin’s outfits can change in seconds, whether on a show floor or in a window display How cool is that?
The hip-hop community has started a lot of fashion trends and now rappers like Lil Wayne are starting a new trend in the way technology and mannequins are being used to promote fashion.