Unless you have the marketing budget of Nike or Adidas, you have to find other ways to attract customer into your athletic clothing stores. Your window displays are 24hour billboards that, if used effectively, can draw customers into your store. Here are three surefire tips
1 Get rid of static looking mannequins in a stiff military style pose. Customers need to see active mannequins to convey how they will feel or what they will be doing when wearing your products. examples of how they will feel or what they will be doing. For example –
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In the past a mannequin in a sports pose would cost $900 and up. But Mannequin Madness has many athletic mannequins that are budget friendly. We have female and male mannequin
2 Add props to enhance the display. Otherwise if you are just putting items on a mannequin, all you are doing to stacking merchandise in a window. That is BORING. When your windows look like a scene from a play – it touches passerby on an emotional level – and you will sell MORE merchandise.
When your windows look like a scene from a play – it touches passerby on an emotional level – and you will sell MORE merchandise. Windows displays which are “aspirational” will cause your customers to purchase more products.
3 Change your displays frequently, minimum once a quarter. Just putting different clothing on the mannequin doesn’t count as a change. You need to change the entire display. If you need inspiration for what to do, follow these two boards on our Pinterest page – Athletic & Sport Window Displays and Dance window displays
