This visual merchandising guest post is from the blog Jezebel, written by Dodai Stewart.
Recently inside a certain store — let’s call it, uh, Pineapple Commonwealth — a casual browsing turned into a frustrating discovery: Everything on display had been pulled, cinched, pinned and manipulated to create incredibly misleading illusions. These people were selling a pack of lies.
The fronts of the garments looked great! But the backs revealed elaborate hocus-pocus.
Were the sweaters baggy or fitted? Were the tops fit and flare or straight columns? It was impossible to tell.
Oh that’s cool how that jacket sweeps away from the waist — OH WAIT IT DOESN’T.
Wow, that dress really hugs the hips… Hang on a sec.
This was happening in the mens’ section as well. You might think, wow, my brother could use some nice slim-fitting shirts that are not too baggy… Hmm.
These tees are so snug! Except… Maybe not?
Although the person in charge of visual displays is clearly an enthusiastic and aggressive employee, it’s unclear if the con job is really his or her fault. Maybe the store mannequins are rather thin. Maybe the samples available for display are too big. And it’s not as though this issue is confined to Pineapple Commonwealth.
Most retailers have pinned garments on display. Models and celebrities in photoshoots are always wearing pinned and clamped clothing, and even when garments are not pinned, they are often Photoshopped to look like they fit better. And! When models are deemed too thin, they get flesh Photoshopped on and ribs edited out.
Basically if you want to know what the hell you are looking at and how it will fit you, you’re outta luck. (Yes, of course, trying something on helps, but if you’re attempting to decide if you should even take the time to try it on, based on the visual display, Hera help you.)