If you own a store and looking ideas on how to leverage your window in the digital generation, here are few interesting ideas from the   blog The Creativity Window.


  Multiple Mannequins for Apparel Stores



  If you are running an apparel store, how about giving your clients a unique and a really exceptional idea of how the dresses will look       on them?

  Instead of using just one mannequin to display a dress design, go for multiple ones. Using the same outfit of mannequin in your shop       window and mannequin inside your store is also advisable.

  Also go for diversity with your mannequins – use a fair one, blonde mannequin, an ethnic one, a short one. and lure clients with        diversity in their appearance. All of these type of mannequins can be found at MannequinMadness.com

  Teaser Style to Increase the Curiosity Quotient

  If you think your shop has something really exclusive then cover your entire store window and just revel a notable fragment of the        display.

  Make sure the product revealed is just half there so that it kindles the curiosity of people. You can even use posters to execute this         idea.

  Recognition and Awards for that Credibility Factor

  This may be an ancient idea but this does work. Display of recognition and awards that you have achieved till date increases your             reputation multiple folds. This way, more walk-ins can be expected.

  Information is mushrooming nowadays and consumers are getting careful on their choices and whose promise they should believe.       Your award and recognition can lessen their doubt about the credibility of your business.

  Interactive Window Display

  How about installing a flash display with interactive window?

  This is a techno-smart idea that is being used prevalently in many outlets nowadays. It may cost your more but your profit is going to   make you grin wider.

  If you cannot afford to set up an interactive display, multimedia presentation using a wide screen TV for a change.

  You must try this trick in your store window display. It is a functional idea!

  Try out the Celebrity Dummies

  Go for celebrity dummies in the store windows. This will surely work out if you display them smartly.

  Won’t you stop in front of a store window if the  mannequin looks like President Obama?  Or Marilyn Monroe? If you cannot find                 celebrity dummies, try using the hyper realistic ones.


   A Picturesque or Camera Friendly Space

  There are few stores with beautiful and absolutely stunning walk-in store displays where people would just love to click pictures and       share them on social media.

  This idea not just increases sales but it’s a great way to promote your brand. For instance, if a customer dreams of buying a Harley


   Davidson Bike, but not really in a position to afford one, the experience of touching, clicking with it and showing it off takes him                closer to the brand.

   Stores in London are effective on this technique. If you are going to search ideas for a beautiful window display in the internet, most      photos of the display you can find are those from London.

   Mistakes to Note

  While getting inspirations for exclusive store window display ideas, do not imitate some already popular ones as it is. This sets a bad       repute about your business on the whole. Here some costly mistakes you must avoid:

   •     Do not over-stuff the display with more products

   •    Try not to reveal prices unless it is some exclusive discount offer

   •    Maintain the display neat and extremely clean

   •    Avoid granting display access to your walk-in customers

   •    Never mix up two extremely incompatible products like healthcare product and a junk food (in case of a food store) in your                 display.

  Keep your store window really crisp, neat, well organized and really luring. Following the best store window display ideas will surely     increase your sales multiple folds.


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