If you own a store and looking ideas on how to leverage your window in the digital generation, here are few interesting ideas from the blog The Creativity Window.
Multiple Mannequins for Apparel Stores
If you are running an apparel store, how about giving your clients a unique and a really exceptional idea of how the dresses will look on them?
Instead of using just one mannequin to display a dress design, go for multiple ones. Using the same outfit of mannequin in your shop window and mannequin inside your store is also advisable.
Also go for diversity with your mannequins – use a fair one, blonde mannequin, an ethnic one, a short one. and lure clients with diversity in their appearance. All of these type of mannequins can be found at MannequinMadness.com
Teaser Style to Increase the Curiosity Quotient
If you think your shop has something really exclusive then cover your entire store window and just revel a notable fragment of the display.
Make sure the product revealed is just half there so that it kindles the curiosity of people. You can even use posters to execute this idea.
Recognition and Awards for that Credibility Factor
This may be an ancient idea but this does work. Display of recognition and awards that you have achieved till date increases your reputation multiple folds. This way, more walk-ins can be expected.
Information is mushrooming nowadays and consumers are getting careful on their choices and whose promise they should believe. Your award and recognition can lessen their doubt about the credibility of your business.
Interactive Window Display
How about installing a flash display with interactive window?
This is a techno-smart idea that is being used prevalently in many outlets nowadays. It may cost your more but your profit is going to make you grin wider.
If you cannot afford to set up an interactive display, multimedia presentation using a wide screen TV for a change.
You must try this trick in your store window display. It is a functional idea!
Try out the Celebrity Dummies
Go for celebrity dummies in the store windows. This will surely work out if you display them smartly.
Won’t you stop in front of a store window if the mannequin looks like President Obama? Or Marilyn Monroe? If you cannot find celebrity dummies, try using the hyper realistic ones.
A Picturesque or Camera Friendly Space
There are few stores with beautiful and absolutely stunning walk-in store displays where people would just love to click pictures and share them on social media.
This idea not just increases sales but it’s a great way to promote your brand. For instance, if a customer dreams of buying a Harley
Davidson Bike, but not really in a position to afford one, the experience of touching, clicking with it and showing it off takes him closer to the brand.
Stores in London are effective on this technique. If you are going to search ideas for a beautiful window display in the internet, most photos of the display you can find are those from London.
Mistakes to Note
While getting inspirations for exclusive store window display ideas, do not imitate some already popular ones as it is. This sets a bad repute about your business on the whole. Here some costly mistakes you must avoid:
• Do not over-stuff the display with more products
• Try not to reveal prices unless it is some exclusive discount offer
• Maintain the display neat and extremely clean
• Avoid granting display access to your walk-in customers
• Never mix up two extremely incompatible products like healthcare product and a junk food (in case of a food store) in your display.
Keep your store window really crisp, neat, well organized and really luring. Following the best store window display ideas will surely increase your sales multiple folds.
