We are continuing on our series this week of showcasing our favorite window displays from Kleinfeld’s. We think they are a model that more independent retailers show emulate in order to sell more goods.

p5-1The visual team at Kleinfeld’s clearly understands that window displays should be like a scene from a play – they tell a story with no words.

p5-2Window displays that look like a scene from a play allows people to feel something – humor, sadness, drama, fantasy.

p5-3 When people they feel, they want to make it real – which means people will buy more. Much more than if you just have mannequins lined up military style wearing clothing. You need props, signage and the right mannequin (one with a realistic head ideally) in order convey a convincing story.


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