A mannequin flying OUTSIDE a store window as opposed to standing passively INSIDE a store window is a tactic that a Brazilian retailer did in an attempt to lure shoppers in their stores.
Camisaria Colombo based in Sao Paolo, decided to advertise their menswear by putting their clothing on mannequins, adding a price tag and then flew them past high rise window using drones.
The goal was to get the attention of the busy executives who rarely leave their office. A trifecta of creativity, technology and publicity.
Here is a clip, what do you think cool or creepy?
