This blog post was written by

Remember that your window display should focus on selling your brand rather than a physical product. The sales will come when you’ve established a strong brand. This video by OPEN forum provides interesting analysis of how effective window displays can be.

Hopefully by now you will be getting some inspiration for your store. However, you need to remember that creating an effective storefront is only step one. Sure, you will engage the people walking by your store, but you can extend the reach far beyond that.

Check out this video as it includes an interesting point about integrating your window displays with your email marketing campaign as well as some other useful advice. Letting people know about your cool new window display might even encourage them to visit your store.