For the month of May I am going to feature my series on the Asian mannequins that Rootstein produced.

This is Sayoko Yamaguchi who died in 2007 at the age of 57. A fashion article written in 2017 called her the Japanese model who transformed Fashion’s Beauty Norms.

You can read the entire article here, https://www.anothermag.com/…/the-japanese-model-who…

She was one of the first Asian models to grace the Parisian runways.

The supermodel became a muse for Kansai Yamamoto, as well as fellow Japanese designers Kenzo Takada and Issey Miyake, and helped to embody a new wave of European appreciation for the Japanese aesthetic.

But it was not only Europe’s landscape that her image revolutionized so rapidly – Asia’s beauty standards were transformed too.

In the 60s, almost 50% of models used in Japanese advertising were non-Asian, and Shiseido, the country’s largest beauty conglomerate, used only half-Japanese models right up until their signing of Yamaguchi in 1973.+3

If you want to buy a Rootstein mannequin, we frequently have used ones for sale here. You can also sign up to receive an email the next time we get more used Rootstein mannequins in stock or follow us on Facebook.

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