When SF based fashion designer Swati Kapoor first opened her boutique, most of her customers were from the Indian ex-pat community in the Silicon Valley. But by changing her marketing strategy and the clever use of the right…

Does this woman look like someone who cares about sustainable fashion and reads the fashion pages of green sites like Treehugger? Well, she might not, but the company that she represents just received an Environmental Excellence award from…

Here is a classic example of why buying used mannequins is a way to stretch your visual merchandising dollars and help the environment. We just received several female realistic female mannequins from a retailer who is no longer…

A mannequin is a valuable investment for retail merchandisers, event organisers and exhibitors. Keeping your mannequins in ‘as new’ condition is not as difficult as it sounds. Armed with these tips, we hope to give lease to a…