For years I’ve said that  mannequins are out of the closet — they are not just for selling clothing anymore.  I’m not making this up as a way to generate more sales of the used mannequins my company recycles for retail stores.  (Well, this is not totally true, we do want to sell more mannequins)

But mannequins can be a tool to make a dramatic and creative statement about a wide variety of products – limited only by your imagination. Case in point, when Sony released a new compact and lightweight Sony Vaio laptop, what did they use to launch the product? Mannequins! It was their way of saying that laptops can be fashionable and chic . I also think it says that any dummy can easily use technology.  Check out this clever Sony Vaio Mannequin video on Youtube.


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