Your store front provides customers with a sneak peek of what’s to come when they step inside. Think of it as your stores’ voice–you want it to be a loud and clear representation of who you are.
Mannequins are among the most traditional form of displaying window merchandise, and they continue to prove effective results.
Jazz up your mannequin marketing with a little 21st century creativity and your store will be the talk of the town.
When you buy a mannequin from Mannequin Madness, we include tips and resources for you to get the most value from our “silent salesperson.” Check out these ideas written by Anne Sanders, a retail and shopping expert.
1 Start by Taking a Stand
Sometimes it takes a statement to create a buzz. A bit of social activism can go a long way, and even generate media attention if done right.
For example, if you sell home goods and are an advocate for human rights and equality, let it show. Set up a display featuring non-traditional families in a home setting filled with all of your beautiful products.
You’ll get a chance to stand up for a cause, customers will feel a sense of connection by sharing in your views,and you’ll gain publicity for your shop.
The Huffington Post recently reported on a unique mannequin campaign by Pro Infirmis (an organization for the disabled) that quickly gained national attention by displaying mannequins resembling real people with body altering disabilities.
One word of caution–not everyone agree’s with your beliefs. Make sure to stay classy with your demonstration and be prepared to handle criticism with an open mind.
2 Go Beyond the Street
You’ve taken the time to create a massive statement and set up a mannequin display to be reckoned with. While it’s great to capture the attention of window shoppers, why not take it a step further and reach out to those at home?
Entice potential customers to check out your statement piece with a direct mail campaign. If you’re a small business owner, it may seem tedious and time-consuming to send a mailing piece to your target audience.
Luckily, there are companies that will take this effective yet time-consuming marketing strategy off your plate. A professional online printer allows you to saturate zip codes you want to target, which saves hours at the post office.
3 Community Ties
For local businesses, getting involved with the community is a must. A successful and cost-effective way to draw attention to your store is by reaching out to local artists, students, and charitable organizations, and have them play a part in your display.
For example, ask a hand-picked group of merchandising students to design a store-front using mannequins that represents something they are passionate about.
Each week, you’ll have a different look and each student will be eager to tell their friends and families to check out their creations all the while reeling in potential new business.
Take it even further with a social media contest. Apps like WooBox allow you to set up a Facebook contest allowing users to vote, in this case, for their favorite store-front design.
4 Visual Merchandising Support
Mannequin Madness has over 60 boards on Pinterest (and over 6,000 followers) with window display ideas for all types of occasions and retail establishments.