If you have been following the feature we have had this week on the fabulous window displays from Kleinfeld’s you will notice a few themes.
Window displays are more than just selling goods. They sell your brand. When you see a Kleinfeld window display it always has an element of elegance and fantasy. The same feeling you will get when you shop there.
Mannequins with realistic features are a lot more compelling than egghead or headless mannequins
Window displays need more than mannequins to be impactful. Props, lighting and signage make a huge difference that can’t be underestimated.
Window displays should change frequently. Just changing the clothes on the mannequins doesn’t count.