Retailers would sell more clothing if they emulated the window display concepts from Kleinfeld’s, the bridal retailer based in NYC


Kleinfeld’s understands that window displays aren’t just for displaying goods, but to sell a mood and emotions. People buy more when they are touched on an emotional level.


Whether Kleinfeld’s has one mannequin in the window or a whole grouping of them, there is always a consistent feeling of fantasy and elegance.

p4-3Of course we also like the fact that Kleinfeld’s uses primarily realistic mannequins or at least
mannequins with heads. You can’t create emotion with headless mannequins.


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