Mannequins are so ubiquitous it’s easy to downplay their visual impact. That is, until something changes.
Mannequins have historically gone through trend cycles, according to experts. But they are in the midst of a very important evolution.
For years, they were seen as simply a way to display fashion apparel at its best, or as part of a larger merchandising strategy. Yet, mannequins aren’t simply a method of placing clothing on display. Retailers are beginning to recognize that body forms can help customers see themselves reflected in their brand and drive deep loyalty. Mannequins, it seems, can be a way for a company to reiterate brand values.